A One-Day Inter Collegiate Workshop on “AI in Advertising: Mastering the Future of Ad Tech” was held on 14 November 2025. The session was handled by Mr. Favour Francis, Brand Consultant and Creative Trainer, who shared valuable insights on how Artificial Intelligence is transforming modern advertising.

He explained the use of AI tools in advertising, such as automated content creation, customer segmentation, programmatic advertising, and predictive analytics. The session also helped students understand how companies use AI to improve creativity, target audiences more effectively, and enhance brand communication.

Outcome:

Students understood the basic role of AI in advertising and learned how technology helps in creating, targeting, and improving ads. The session increased their awareness of new trends in Ad Tech and gave them useful ideas for future learning.